KSA · The Citizens’ HS
AA
Hi, I’m Afra Arslan,
I help organizations and professionals build clear narratives, meaningful connections, and strategies that travel across cultures.
WORK WITH ME
background
Non-linear by design. Formed across four countries, three languages, and more industries than fit neatly on a slide.
Istanbul, Türkiye · The US, The Citizens’ HS
Egypt · The American University in Cairo
Istanbul · TVNET, Timetürk — Editor, Foreign Desk
London · Amnesty International
London · Advocate, Health Services, NHS
London · Annointed Productions
Istanbul · MA, Alliance of Civilizations Inst. — Online Activism
Istanbul · Research Assistant, SETA
Istanbul · Freelance, Digital Marketing
Istanbul · Awakening Records, SM Marketing
Istanbul · Boğaziçi University — Marketing & International Business Development
I didn’t learn to read the gap
in a classroom.
I build networks that work across languages, cultures, contexts and businesses that don’t usually talk to each other. My work focuses on managing complexity, aligning people who don’t always agree, and building brand narratives that actually hold. I’ve done this across education, media, social impact, international business development and on a personal level. I’m based in Istanbul. I work across Turkey, the Arab World, and globally — meaning I help international organizations navigate Turkish terrain and Turkish institutions communicate outward. I am naturally a big supporter of building networks for women entrepreneurs. I hold a degree from the American University in Cairo in integrated marketing communications and journalism, with a background in Middle East politics — which means I understand this part of the world not as an observer but as someone who was formed there. I cherish and celebrate decolonized narratives and partnerships.
Essays on identity, institutions, cultural translation,
and the things nobody puts on their CV.
Essay 01
Beneath the Invisibility Cloak
On the unpaid cognitive and emotional labour that doesn’t appear on any CV — and what the workforce loses by not counting it.
Read on Substack →Essay 02
A New Tab, Opened at Your Expense
On the phrases that live rent-free in your head, made at your expense, purely out of good will. You know the kind.
Coming soon →More
Subscribe for new essays
Written in English for a global audience. On identity, cultural friction, and what Western frameworks miss about lived Muslim and MENA experience.
Follow on Substack →Where I help organizations
close the distance.
Strategic Communication & Brand Narrative
For institutions, founders, and professionals who need a clearer voice, stronger positioning, and communication that builds long-term trust.
Social Media Management & Campaign Strategy
For brands and high-profile personal leaders that need structured, consistent, and highly strategic visibility across regional and global platforms.
Branding & Personal Positioning
For professionals, consultants, educators, and founders who want to design their multi-decade expertise into a clear and world-class credible brand.
Business Administration & Growth Consulting
For growing projects, innovative businesses, and high-impact teams that need strict structure, partnerships, and operations follow-through.
Let’s have a
real
conversation.
If something here resonated — an essay, a frame, a way of naming something you’ve been circling — reach out. I’m based in Istanbul and work with organizations across Turkey, the Gulf, and globally. I don’t do discovery calls with agendas. I do conversations.
hello@afraarslan.com